The market doesn’t need another app to find a cupcake

Blue Sky Innovation in the Chicago Tribune: “Too much of what passes as a startup venture today is really just a good new product, not a scalable business. Entrepreneurs need bigger problems to solve, and big, industry-leading companies need the agile, creative forces of a startup,” Howerton said. “Meaningful disruption of major industries is cheaper, faster and easier to achieve than ever before.”

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