No, not that kind of DNA mixing. This is the engineered variety, and it’s happening across the software industry to more than 10,000 independent software vendors. Genetically programmed to be product companies, the market now expects them to become service providers… to run their own software and deliver it as a service back to the customers.

Enterprise customers are shifting the complexity of running software back to the ISV, and expect the ISV to operate with the same best practices and deliver even better quality of service. But is it in the genes of a traditional software company to make this transition? (more…)